Welcome to our Small Business Services Site! In the last 15 years, we have seen the internet evolve into a dynamic environment where one’s business must have a presence, no matter what your business may be.
The days of advertising in the phone book have become a thing of the past. Having an online presence is an extremely cost effective way of cultivating new business prospects, but it is crucial that you consider the following:
Hosting – How much does it cost? Are there different hosting packages available? What is their level of customer service? Are you able to have contact with the owner? Is the company stable and are they transparent? Is there training available? Is it hard to create a simple website?
Automated Email Follow Up: Also known as an autoresponder. The primary purpose of your website is to capture a name and email address (at a minimum). You need an easy to use autoresponder to manage your business leads. In considering an autoresponder service, you’ll want to consider cost, ease of use and flexibility, and most important ease of integration with your web host.
Video Hosting: Video is now one of the leading elements in search engine ranking. Your customers want to know who YOU are and video is by far the most effective tool in getting your prospects to Know, Like and Trust you, which ultimately results in sales. YouTube is of course very popular, but the downside is that your viewer can be led off your site by embedded ads and suggested similar videos. Cost of course is a consideration, but also think about the value of your video being free of other competitor’s ads.
Conferencing: If you require face to face meetings with prospects, team members, clients, employees, you need an easy to use conferencing system. Audio and video capability along with text chat is a must. Other desirable features are desktop sharing, presentation capability, video streaming, a whiteboard feature among a few. Many popular conferencing services are costly, but we’re happy to inform you that conferencing is much more affordable than you think. Not to mention the savings on travel & lodging.
One of the fastest growing segments of online marketing is the use of blogs. Blogging has become especially popular due to the fact that search engines are favorable to websites with dynamic content. This may sound a bit daunting, especially for local businesses seeking to expand their audience awareness, but blogging can be as simple as uploading a video, advertising a business special promotion, as well as adding content about your business, hours of operation, location etc.
Mobile Marketing is becoming a must in today’s world. The percentage of people using their mobile devices to go online is rapidly increasing. Text message marketing is becoming the preferred (and more reliable) method of keeping in contact with your customer list. Think about this in your own circumstances; how many text messages do you read compared to your email messages?
Sounds like a lot to take in, but the good news is we are here to help you! Whether you’re a do it yourselfer or someone that needs assistance in setting up and setting up your internet presence, Marketer’s Edge has the solutions you need and at a price you can afford!
To find out how we can help you maximize your online exposure, simply fill in the contact form below and we’ll be in touch soon to discuss your specific needs. We respect your privacy. Your information will not be sold or shared.